Russell Schwartz

Educator, Author, Entertainment Marketing Leader

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Specialties

  • Changes in the Distribution Landscape
  • Marketing Strategies for Filmmakers
  • Media Buying
  • Creative Advertising
  • Digital Marketing Planning & Execution

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Biography

Russell is currently the lead marketing professor in the Creative Producing Program at the Dodge College of Film and New Media at Chapman University. He is also President of Pandemic Marketing Corp which provides strategic marketing, theatrical distribution, ancillary placement solutions and digital execution for the motion picture industry. Russell’s new book, co-written with Katherine MacDonald, The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept through Release has just been published by Focal Press and presented by . the American Film Market Association. Russell was formerly President of Marketing at Relativity Media and President of Marketing at New Line Cinema where he oversaw all of the company’s marketing efforts which resulted in over 44 Academy Award nominations and 26 wins. Under his marketing tenure, New Line achieved extraordinary success at the domestic box office with The Lord of the Rings TrilogyHairsprayWedding CrashersElf, Rush Hour 2 and 3The NotebookAustin Powers is Goldmember, The Texas Chainsaw MassacreAbout Schmidt and over 100 others.

Prior to that he was President of USA Films, President of Gramercy Pictures and Executive Vice President of Miramax Films and  and released such films as My Left Foot, TrafficNurse BettyTopsy TurveyBeing John Malkovich, Four Weddings and a FuneralFargoThe Usual SuspectsElizabethThe Big LebowskiDazed and Confused, and Dead Man Walking

 

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