- Brand Building
- Digital Marketing Planning & Execution
- Marketing Strategies for Filmmakers
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Tirrell D. Whittley is a filmmaker, entrepreneur and the visionary media executive leader of LIQUID SOUL. Since founding the company in 2001, it has grown into one of the nation’s leading brand marketing agencies specializing in advertising, marketing, social media, influencer marketing, branded content and publicity for entertainment, sports and corporate brands. Recognized as an expert in millennial and multicultural marketing, Tirrell has become a trusted advisor for brands looking to find impactful ways to target consumers.
Under his leadership, LIQUID SOUL, has developed marketing and distribution campaigns for an astounding slate of films and television shows, including such legendary properties and blockbuster hits as Black Panther, Guardians of the Galaxy, 42: The Jackie Robinson Story, War of the Planet of the Apes, Game of Thrones, Hunger Games: Catching Fire, Fast & Furious 6, Black-ish, The Voice, EMPIRE, Power, and numerous others. To date, the agency has delivered results for over thirty #1 studio films and more than 150 films that have generated over $3 Billion at the box office. The company’s corporate clients include such iconic brands as McDonald’s, Walmart, Coca-Cola, General Mills, Home Depot and AT&T.
As a filmmaker, Tirrell executive produced the documentary film, COPWATCH which premiered during the 2017 Tribeca Film Festival. Additionally, he is a producer of the Aretha Franklin music documentary film AMAZING GRACE released by NEON, and Executive Producer of the feature film BRIAN BANKS starring Aldis Hodge, Sherri Shephard, Greg Kinnear and Morgan Freeman. Tirrell is currently working with MGM and BRON Studios on the upcoming Aretha Franklin biopic RESPECT starring Jennifer Hudson, Forest Whitaker, Marlon Wayans, Audra McDonald and Mary J. Blige. RESPECT is set to be released theatrically in October 2020.
Among his many distinctions, Tirrell is a 2019 NAACP Image Award Winner, member of the Motion Picture Academy of Arts & Sciences, recognized as the Atlanta Business League’s “Entrepreneur of the Year,” Florida A&M University’s “School of Business & Industry (SBI) Hall of Fame” Inductee and is lauded among the Who’s Who in Atlanta and Atlanta Tribune’s “Top 25 Architects of Success.” He is also an ordained deacon in his church and resides in a suburb of Atlanta, Georgia with his wife and two daughters.
Tirrell is a cum laude graduate of Florida A&M University, with a Bachelor of Science in Accounting. He also has the distinction of being a member of the Academy of Motion Picture Arts & Sciences (AMPAS).